eCool is the name of a new product on the market, which was launched by a company on Mors, established by four innovative entrepreneurs. The product simply - and ingeniously - consists of a long pipe immersed in the ground mounted with a kind of "merry-go-round" - or ferris wheel which some media have named it.
The merry-go-round transports as much as 24 beers into the ground (and back up) via a clever system thus ensuring "cellar-cool" beer throughout the summer. The company has huge success and is completely sold out, but a reliable source has reported that several pipes are on the way.
SallingPlast has supplied the pipe to eCool.
Read more about eCool on their website.